Mind. Aroma. SKin.

Our Ethos and our Promises

(NOT in order of importance)

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PARABEN-FREE

We don’t use Parabens in our products as they are not approved for use under natural or organic certifications.

Some skin and body care products use parabens as preservatives, however, parabens can be absorbed through the skin and mimic oestrogen in the body leading to long term and permanent effects on your normal hormonal function and metabolism.

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SULPHATE-FREE (SLS, SLES and ALS)

We don’t use Sulphates in our products as despite them being approved by COSMOS and Ecocert in natural and organic skincare they are all shown to cause skin and eye irritations, especially if they are not washed off properly and when used in higher concentration.

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MINERAL OIL- and PETROCHEMICAL-FREE

These are petroleum-derived ingredients (i.e. the by-product of crude oil) and are very cheap, so they are used by skin care industry to bulk up even costly products.

Although we are not an accredited organic brand (yet) we don’t use them in our products either as all mineral oil-based ingredients that are from NON-renewable sources. Because of this these are not approved for use under organic and natural skincare certifications.

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PHTHALATES-FREE

We don’t use any Phthalates in our products as they are confirmed to be endocrine disruptors (ED).

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SILICONE-FREE

We don’t use silicones in our products as we prefer following the path towards a natural and organic skincare range. So we vote PURITY over longevity.

Although silicones are not considered unsafe to use, they are not certified by any certifying organisations for organic skincare, including Ecocert, the Soil Association and COSMOS and so we decided for this to be our leading principle as well.

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NOT TESTED ON ANIMALS / CRUELTY-FREE

None of our products are tested on animals and are all cruelty free. Not only because it is required by law, but because we believe this is the right and ethical thing to do.

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SOCIALLY CONSCIOUS

Our way to give back to society and our communities is through our pledge to donate 5% of our profit to a mental health charity aiming to help struggling mums. This way a professional organisation can help with prevention, treatment and breaking of stigma associated with mental health issues, especially for mums, the backbone of society.

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SMALL BATCH SKINCARE

Whatever is in our products it is carefully selected and it is there for the purpose to do good for your skin and your wellbeing.

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BOTANICAL SKINCARE

Due to seasonal variations some of the product’s colour and scent might be slightly different to a previous batch and we want to celebrate this natural diversity.


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AFFORDABLE, QUALITY SKINCARE

We aim to keep our prices reasonably low and not to over-inflate it like large companies with their marketing, branding, etc fees. This means that we are not able to procure large order quantities for packaging or ingredients, which means that we cannot utilise economies of scale to lower our prices further. We would rather emphasise our company being associated with quality products and putting some of our profits go back to society and our communities.

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ONLY NATURAL FRAGRANCES (FOUND IN ESSENTIAL OILS)

We don’t use synthetic fragrances, only those found naturally in essential oils. Be aware, however, that some components of essential oils can cause allergic reactions, although we have eliminated this as much as possible by carefully applying the safety standards that are in place by the IFRA (International Fragrance Association).